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Writing and Editing

Original Content Writing

Clear, evidence-based articles and web copy for healthcare, medical, and wellness brands. Whether you need a fresh piece or a thorough rewrite, you’ll get content that serves the reader first—authoritative, accessible, and genuinely useful.

  • Articles, blog posts, and service pages written for humans, not just algorithms
  • Deep-dive, jargon-free explainers on complex topics
  • SEO best practices baked in—readable headers, scannable sections

Editing and AI Cleanup


Do you use AI-created content? Not all AI-generated drafts are ready for prime time. I review, fact-check, and rewrite as needed to make sure your content sounds human and is accurate, hallucination-free, and publication-ready.
  • Editing and rewriting for clarity, accuracy, and tone
  • Human review and de-jargonizing of AI-generated drafts
  • Final proofreads to catch every last typo, inconsistency, and loose end

Content Refreshes and Updates

I update aging content to match today’s science, guidelines, and search intent. That means fresh sources, tighter language, and new information that keeps your pages at the top of their game.

  • Up-to-date information reflecting the latest research
  • Transparent communication about revisions and feedback

Expert Interviews & Reporting

Original interviews with subject matter experts, clinicians, and researchers. I handle outreach, prep, and the actual interview—turning technical conversations into compelling, accurate quotes and plain-English explanations. 

  • Expert sourcing and interviews for original quotes and insights
  • Fact-checking and citation to trusted medical sources

Content and SEO Strategy

Keyword Research & Content Briefs

Creative briefs set expectations right away and help everyone get what they want with less friction. I find keywords that are worth your time and produce practical, easy-to-follow briefs—laying out target keywords, search intent, suggested structure and sources, and editorial notes.

  • Targeted keyword lists mapped to your business goals
  • Detailed, assignment-ready briefs (structure, angle, required elements)
  • Clear guidance on voice, style, and citations

Competitor & SERP Research

Find out what’s working for your top competitors, what the SERP expects, and where the gaps and opportunities lie. My research isn’t just a spreadsheet dump—it’s actionable insight you can use to win clicks and authority.

  • Competitor and SERP feature analysis (FAQs, “People Also Ask,” etc.)
  • Content gap and opportunity reports
  • Recommendations for how to stand out—not just copy what’s already out there

Content Calendars & Planning

I update content to match the latest science, guidelines, and search intent. That means fresh sources, tighter language, and new information that keeps your pages at the top of their game.

  • Quarterly, monthly, or rolling content calendars
  • Topic clustering for smarter internal linking
  • Ready-to-use templates in Airtable, Google Sheets, Notion, or your preferred system

Content Audits

Not sure where to focus? I’ll review your existing library to identify what’s driving results, what needs a refresh, and what’s dragging you down. The result: a clear action plan—no more guesswork.

  • Keep, refresh, or prune recommendations
  • Quick wins for updates or repurposing
  • Actionable summary and next steps, not just a pile of data

Editorial Operations and Workflow Automation

CMS Management and Publishing

What use is content that never leaves its file folder on your hard drive or in the cloud? I take care of the nuts and bolts of publishing and content management: posting to your CMS, updating your CRM, and making sure every detail matches your editorial standards.

  • No missed steps or forgotten assets
  • More time for you to focus on strategy, not admin

Project Management Systems

Tired of chasing spreadsheets and email threads? I’ll set up and maintain project management tools that fit your workflow—Airtable, Notion, monday.com, Asana, or whatever you already use. Or, I can recommend something new that’s actually easy to use.

  • A single source of truth for all your projects
  • Fewer surprises, fewer dropped balls
  • Everything running on rails, not on your memory

Image Sourcing & Asset Management

Finding and tracking down the right images can eat up hours. I’ll source high-quality, rights-cleared images and organize your media so you never waste time hunting for assets again.

  • On-brand, copyright-safe images every time
  • Organized, searchable asset libraries
  • No more endless folder dives or last-minute stock searches

    Low- and No-Code Workflow Automation

    Ready to get hours in your week back? I can help you identify repetitive processes ripe for automation and build smart, simple workflows to make you more efficient. Whether it's tweaking your Airtable, chaining n8n nodes, or implementing a custom GPT, you'll get more time and less stress. 

    • Less time on busywork, more on meaningful work
    • Fewer errors and smoother handoffs
    • Workflow solutions that scale as you grow

    Let's Talk

    about how I can help your publication, brand, or practice. Contact me today